Web Analytics Philippines

Mid April this year Yahoo! announced their latest tool to catch up with Google Analytics, which is Yahoo! IndexTools. After a couple of months waiting for this to be out in the market, Yahoo! finally released their very own web analytics tool Yahoo! Indextools. What makes it more exciting is that beside from launching the product, Yahoo! also declared a re-branding of the said tool, from its old name Yahoo! IndexTools, its new name will be Yahoo! Web Analytics - which I strongly believe that its new name is much better than the old one. The said tool includes a newly launched website, especially for Yahoo! Web Analytics.

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The Standards Committee has been working on the improvement of the standard definitions since last year. The Web Analytics Association is soliciting feedbacks on the revised definitions for metrics such as visits, content and conversion. A blog will be hosted for this and comments from the analytics community will be accepted early 2009. There will be a discussion regarding the new standards this October 20-23 at the eMetrics Marketing Optimization Summit in Washington, DC. The WAA is asking vendors to homogenize the definitions so they set up an “Ask Your Vendor” denotation to temporarily address the questions being thrown about differences in terms.

There is such a term linked to survey – Design. Or Research. We all are aware of the complex and oftentimes tedious reality of investigating, experimenting and analyzing certain studies. What else should we expect in doing surveys? It is, anyway, a part of the entire research process. (more…)

Okay, okay. Since I’m not really an SEO professional by heart, learning SEO only to complement my Web Analytics skills, I was half expecting that some of the talks at the SEMCON 2008 will be way above my head. Fortunately, they are not. Teehee. It only means that my effort to learn, as in learn SEO, is not a waste. Plus, my knowledge of Web Analytics gave me advantage to see things in a higher plane. Now, I’m back at work so I am able to write this! (more…)

Survey is an art. Every detail matters – from the civility of the survey invitation, to the type and sequencing of questions being asked, to the wordings of the choices, to the acknowledgement of the respondents. Thoroughness in composing a questionnaire takes more effort, even after planning to survey. (more…)