Web Analytics Philippines

Of Web Analytics Maturity and Realizations

This space has been neglected and I apologize. Over the course of two years – starting from the time I was able to attend an Emetrics in San Francisco, struggling for executive support, to setting up KPIs, experiencing a full Omniture implementation audit, running automated reports, absorbing in statistical concepts, then getting my hands dirty with testing, to the place where I am now – it has been one heck of a ride. I thought I can say that in those two years, I’ve experienced it all. But no. With Social Media in the picture, Product Management principles being established, and the never ending search for valuable and actionable insights through data mining and multichannel activities, yes, we are still evolving. All I can say is that I am excited more than ever to see Web Analytics in our organization, in my realm, in my circle of influence grow. And as I once again venture out to build Web Analytics Philippines, not just locally but internationally, I look forward to more learnings, lessons, and problems to solve for.

Hello world, this is us, resurrected :)

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Web Analytics Philippines