Twittering at Emetrics San Jose

Well, uhm, no, I’m not at the Emetrics, nor in San Jose, not even in California, or the USA! I don’t think I will be there this year (like many people I suppose, due to budget cuts and other pressing priorities like keeping conversion up) but this won’t stop me from craving for real time information on how the Emetrics is turning out. I know a lot of people will be live blogging and I’m sure to watch out for them. But of course, I still wish I was there…

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One year from the Emetrics

Has it been almost a year already? I was fortunate to go to San Francisco last year to participate in the E-metrics Summit. It was a life changing opportunity for me, coming from the Philippines and being in the middle of Web Analytics practitioners, experts, and vendors who I only get stalk follow on Twitter. The perfect term to describe me was “star-struck”. What happened in this one year that has passed? Web Analytics Philippines was born. I wanted to have a venue for all things Web Analytics that keeps me busy day in day out. I was working with good people, Analysts like me who have the passion for Web Analytics. But, we got busy. Until I got a wake up call.

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Google Analytics Enhanced

At the eMetrics Summit in Washington DC last Oct. 23, Analytics Evangelist Avinash Kaushik revealed updates of Google Analytics. New Enhancements include:

• User Interface - better viewing of reports display
• Advance Segmentation - used for analyzing unlimited subsets of your website’s traffic which is easier to use with the drag and drop segment builder
• Account Management - an easier way to manage all your accounts through simpler navigation and dashboard preferences upon login
• Adsense Integration - Adsense performance can be broken down more by page and referring site which allows publishers to optimize AdSense units as well as improve user experience
• Custom Reporting - organize metrics how you want to view it
• Data Visualization - with the development of motion charts, you can do multidimensional analysis like trend of metrics over time
• API - “enables you to create software programs and applications using all read-only report level data from Analytics”

Yahoo! Web Analytics is out

Mid April this year Yahoo! announced their latest tool to catch up with Google Analytics, which is Yahoo! IndexTools. After a couple of months waiting for this to be out in the market, Yahoo! finally released their very own web analytics tool Yahoo! Indextools. What makes it more exciting is that beside from launching the product, Yahoo! also declared a re-branding of the said tool, from its old name Yahoo! IndexTools, its new name will be Yahoo! Web Analytics - which I strongly believe that its new name is much better than the old one. The said tool includes a newly launched website, especially for Yahoo! Web Analytics.

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Web Analytics Association Requests Feedbacks on New Standard Definitions

The Standards Committee has been working on the improvement of the standard definitions since last year. The Web Analytics Association is soliciting feedbacks on the revised definitions for metrics such as visits, content and conversion. A blog will be hosted for this and comments from the analytics community will be accepted early 2009. There will be a discussion regarding the new standards this October 20-23 at the eMetrics Marketing Optimization Summit in Washington, DC. The WAA is asking vendors to homogenize the definitions so they set up an “Ask Your Vendor” denotation to temporarily address the questions being thrown about differences in terms.