About

Web Analytics Philippines (WAP) is as a collaborative effort of practicing Filipino Web Analysts running different online efforts. WAP’s main objective is to introduce the world of Web Analytics to the Philippines and make it known how crucial Web Analytics is in Internet Marketing. WAP aims to be the information portal for those who want to venture into Web Analytics in the Philippines.

Today, Web Analytics in the Philippines is booming. People may not even be aware that they are already doing Web Analytics. They may still be classifying themselves as reporting analysts, data analysts, metrics analysts and the likes, all in the effort of measuring their web efforts, without knowing that they are actually getting their hands dirty with Web Analytics. For those who are already properly labeled as Web Analysts as we here in WAP, we are in the same boat and can learn from each other.

WAP wants to unite Web Analysts here in the Philippines and make the Philippines a center for excellence in Web Analytics by bringing useful news and articles and sharing experiences in Web Analytics implementation, processes, and analyses.