Google Analytics Enhanced
At the eMetrics Summit in Washington DC last Oct. 23, Analytics Evangelist Avinash Kaushik revealed updates of Google Analytics. New Enhancements include:
- User Interface – better viewing of reports display
- Advance Segmentation – used for analyzing unlimited subsets of your website’s traffic which is easier to use with the drag and drop segment builder
- Account Management – an easier way to manage all your accounts through simpler navigation and dashboard preferences upon login
- Adsense Integration – Adsense performance can be broken down more by page and referring site which allows publishers to optimize AdSense units as well as improve user experience
- Custom Reporting – organize metrics how you want to view it
- Data Visualization – with the development of motion charts, you can do multidimensional analysis like trend of metrics over time
- API – “enables you to create software programs and applications using all read-only report level data from Analytics”
Web Analytics Association Requests Feedbacks on New Standard Definitions
The Standards Committee has been working on the improvement of the standard definitions since last year. The Web Analytics Association is soliciting feedbacks on the revised definitions for metrics such as visits, content and conversion. A blog will be hosted for this and comments from the analytics community will be accepted early 2009. There will be a discussion regarding the new standards this October 20-23 at the eMetrics Marketing Optimization Summit in Washington, DC. The WAA is asking vendors to homogenize the definitions so they set up an “Ask Your Vendor” denotation to temporarily address the questions being thrown about differences in terms.
So you’re going to Conduct a Survey, ei?
There is such a term linked to survey – Design. Or Research. We all are aware of the complex and oftentimes tedious reality of investigating, experimenting and analyzing certain studies. What else should we expect in doing surveys? It is, anyway, a part of the entire research process. Read more
Writing Surveys
Survey is an art. Every detail matters – from the civility of the survey invitation, to the type and sequencing of questions being asked, to the wordings of the choices, to the acknowledgement of the respondents. Thoroughness in composing a questionnaire takes more effort, even after planning to survey. Read more
The Fuss with Statistical Significance Testing
One of the basic skills a web analyst should know is how to perform and interpret significance testing. Many look at web metrics –5,071 daily unique visitors, 102 orders, 80% fallout rate, 5% checkout conversion, etc. – and see nothing but plain numbers. Can you say a 500 sales count is notably higher than a 515 sales? Is 6% email open rate comparative to 9%? Is the decline in unique visitors as drastic as it looks? If these are the types of questions you have in mind, then you ought to be aware that you should at least be doing statistical significance testing.
