Bango Analytics v3.0
Bango realeased new mobile analytics features designed to measure accurately unique visitors. Bango Analytics v3.0 enchances image tag technology to identify unique users.
A recent survey conducted by Bango, of more than 550 mobile website owners showed unique visitor count as the most important data. From the question “Which of the following mobile web metrics are important to you?”
- 80% answered daily/weekly/monthly number of unique visitors
- 71% considered conversion rates
- 58% replied new/repeat visitors
- 54% said information about the handsets their visitors use
- 50% responded location
- 41% noted the mobile networks used by visitors to their mobile website
Bango acquires its mobile metrics through link tracking, for campaign analysis; and page tracking for site analysis. In the new site analysis feature only one line of html code is needed -no need to install anything on the server.
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