Four Essential Tasks of a Web Analyst

Web Analytics is a blossoming career here in the country and as that’s the case, Web Analysts’ tasks may still be blurry to some who are just starting and we here at Web Analytics Philippines experienced the same thing when we were at that point. We’ve experienced growing pains which put us in an identity crisis on how we are different from other marketing and business analysts in the company we’re working for. It was a rough path to walk on, and at some point, we were blindly walking it, not sure if we’re doing the right thing as Web Analysts. But thanks to the guidance of Web Analytics icons such as Jim Sterne, Eric Peterson, and Avinash Kaushik, we’re able to come up and define the Four Essential Tasks of a Web Analyst:

• Produce routine and ad hoc reports through different Web Analytics tools and platforms and using visual analysis tools such as Tableau
• Implement testing programs and other initiatives to improve website traffic, success events, different conversions, and Key Performance Indicators (KPIs)
• Generate relevant and actionable insights and analysis based on reports found in Web Analytics tools and tests implemented to promote the increase of KPIs
• Collaborate closely and provide service to other Marketing teams to help with data-driven marketing initiatives and strategies

These are basically the tasks that we have been accomplishing for the past months. It was a tough battle, yes, but we’re grateful to have emerged, not really victorious, but with more understanding of how Web Analytics is done. Being a Web Analyst is no piece of cake but do not take this as a warning, rather, a challenge to take and be successful on. With this said, let us provide you with lessons that you must diligently study whole-heartedly:

• Master the art of accuracy in reporting
• Understand the flow of your website data enough to tell anything wrong with it with just a look
• Dig deep into the data, you never know when you’ll find something which could bring great returns to the company
• Immerse yourself in projects targeting site optimization, landing pages, website processes and other web-specific experimentations
• Build good rapport with other marketing teams, know their plans and always be ready to serve them with whatever web data they might need for their campaign strategies
• Keep on learning and keep on reading about Web Analytics as it’s an evolving field
• Lastly, have passion and love Web Analytics, it’s a career which could help you start building your great future now