Google Analytics Enhanced

At the eMetrics Summit in Washington DC last Oct. 23, Analytics Evangelist Avinash Kaushik revealed updates of Google Analytics. New Enhancements include:

• User Interface – better viewing of reports display
• Advance Segmentation – used for analyzing unlimited subsets of your website’s traffic which is easier to use with the drag and drop segment builder
• Account Management – an easier way to manage all your accounts through simpler navigation and dashboard preferences upon login
• Adsense Integration – Adsense performance can be broken down more by page and referring site which allows publishers to optimize AdSense units as well as improve user experience
• Custom Reporting – organize metrics how you want to view it
• Data Visualization – with the development of motion charts, you can do multidimensional analysis like trend of metrics over time
• API – “enables you to create software programs and applications using all read-only report level data from Analytics”