Google Insights for Search – Google's New Product

Google recently announced its new tool called Google Insights for Search . This tool is used to track specific keywords or search terms across the World Wide Web.

Trevor Claiborne from Google wrote:

Today, we’re launching Google Insights for Search , a new product designed with the advertiser in mind. It provides more flexibility and functionality for advertisers and marketers to understand search behavior, and adds some cool new features like a world heat map to graphically display search volume and regional interest.

This product would be a great help for advertisers to learn and understand search behaviors for them to win different programs and to have a more effective ad campaigns.

Sample Screenshot for Google Insights for Search

With this tool, you will be able to see Search Term Interest Overtime that will help you see the trend for a particular keyword. Regional Interest is also seen in the report to visualize search terms popularity in a specific region and the Google Insights for Search also have Search Terms related on a specific keyword which has two categories, Top Searches and Top Rising Searches.