Omniture Awarded “Best Web Analytics Platform” at Search Engine Strategies Conference and Expo 2008

Omniture, Inc. got the “Best Web Analytics Platform” award today at the 2008 Search Engine Strategies (SES) Conference and Expo San Jose, CA.

In celebration of the 10 years of guiding search marketers through the complex web world, SES has incorporated its first annual SES Awards. Fifteen categories from the outstanding search marketing products, campaigns, agencies and companies were honored. The winning entries were identified through their overall achievement innovation, achievement, execution and approach.

Omniture’s marketing senior vice president, Gail Ennis declared “Search marketing and Web analytics are inseparably linked. Measuring conversion through Web analytics gives marketers the true outcome of their search campaigns and Omniture SiteCatalyst continues to be recognized as the leading Web analytics solution on the market today. When coupled with Omniture SearchCenter for managing search ad spend and key word bidding among the leading search engines, Omniture customers can increasingly optimize their online marketing and increase their return on ad spend.”

Winners during the SES 2008 Awards are as follows:

• Best Search Engine Ad Platform – LookSmart AdCenter
• Search Engine with Most Relevant Search Results – Yahoo!
• Most Innovative New Search Engine – YellowBot (Young & Associates)
• Technology Platform Search Marketers Can’t Live Without – Enquisite (Maven Communications)
• Best SEM Technology Platform for SMBs This was a TIE! – LocalLaunch & Marchex
• Most Innovative Use of Search Engine Optimization – NikeStore (Range Online Media)
• Most Innovative Paid Search Campaign This was another TIE!
• SearchAdNetwork for National Jean Company – Building Blocks for LEGO’s Paid Search Media (iCrossing)
• Best Social Media Marketing Campaign – Beaches of South Walton (USDM.net)
• Best Business-to-Business Search Marketing Campaign – Microsoft Small Business Center (iProspect)
• Best Multi-National Search Marketing Campaign – iCrossing Integrates Global Search Campaign for LEGO
• Best Use of Local Search – US Small Business Administration-Business Gateway Initiative
• Best Integration of Search with Other Media – The Tudors/Showtime (Outrider)
• Most Effective Use of Web Analytics – Four Seasons Hotels and Resort (Acronym Media)
• Best Web Analytics Platform – Omniture
• Most Advertiser-Friendly Search Engine – Matchpoint.com