Omniture delves into Mobile Analytics
Introducing the latest version of Omniture Site Catalyst® 14.1 fit for mobile analytics. It is designed to increase performance of mobile marketing campaigns and optimize site design and content. Mobile website owners can acquire more loyal customers and boost conversion using their visitors’ attributes like device type, location, video and audio formats alongside business insights provided by Omniture to furnish a better user experience.
Worldwide shipments of smartphones are expected to rise from this year’s 164.7 million to 363.2 million units in 2012 as stated by the mobile industry research (IDC, Worldwide Converged Mobile Device, June 2008) and mobile advertising expenditure to increase from 2007’s $1.7 billion to $12.8 billion in 2011 (Dataquest Insight: How to Move the Mobile Advertising Market Forward, by Tole J. Hart and Andrew Frank, March 31, 2008).
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Web Analytics PH is a place where Filipino Web Analysts from the Philippines and all over the world can find resources and information on web analytics and internet marketing.
If you are an existing Omniture user and unhappy with their solution you might want to check out http://www.Amethon.com
We were the first mobile specific analytics solution to launch in October 2007.
We are the only mobile analytics vendor who is able to see 100% of the packets travelling to your mobile web servers from mobile handsets through our use of Wireline Capture technology (our analytics reports are built in real time using packet sniffing at the server side).
Being able to track much more than simple page views gives you a better understanding to how mobile handset users are interacting with your content.
Cheers,
Dean.Collins@Amethon.com