Web Analytics on Affiliate Marketing
Affiliate Marketing is a relatively new industry in Online Marketing, but its primary concept is ostensibly old: a company (Merchant) rewards a person (Affiliate) for every referred customer he brings in to the company. You put that basic mantra in Internet and you easily have Affiliate Marketing by the flesh. Read more
New Browser from Google – Google Chrome
Google Chrome is now live. Google released the beta version for Windows last Tuesday, September 2 while they are still in the process of developing this browser for other Operating System like Linux and Mac OS X. Read more
Olympics 2008 Online Traffic Results
WebTrends findings during the Beijing Olympics show that CCTV.com, China’s largest online broadcaster, surpassed that of NBC, US’s leading broadcaster, in terms of online traffic.
Over 100 million unique visitors were recorded to have checked CCTV.com during the 2008 Beijing Olympics. WebTrends confirmed there were more than six million daily unique visitors on the average. NBC on the other hand, reported only an average of over 4.3 million. Yahoo! online video coverage gathered 4.7 million, as stated by media accounts. Read more
Update: Web Analytics Philippines at SEMCON 2008
Okay, here are the final details for this year’s Search Engine Marketing Conference (SEMCON).at the Grand Ballroom of the Hotel Intercontinental, Makati on September 9 and 10. Read more
The Lost Metrics
Web Analytics is defined as dealing with a massive amount of web data and producing actionable analyses and recommendations out of them. This is the critical role that a Web Analytics team plays in internet marketing as their analysis will help big time in different marketing campaigns and initiatives. And to gauge the performance of these campaigns and come up with actionable insights, key metrics have been defined based on the website’s business goals and success events. Read more
Omniture Awarded “Best Web Analytics Platform” at Search Engine Strategies Conference and Expo 2008
Omniture, Inc. got the “Best Web Analytics Platform” award today at the 2008 Search Engine Strategies (SES) Conference and Expo San Jose, CA.
In celebration of the 10 years of guiding search marketers through the complex web world, SES has incorporated its first annual SES Awards. Fifteen categories from the outstanding search marketing products, campaigns, agencies and companies were honored. The winning entries were identified through their overall achievement innovation, achievement, execution and approach. Read more
US soon to surpass UK in Mobile Usage declares Bango
UK is well known for internet accessing through phones for years. Looks like her throne is about to be taken as Bango announces today that mobile web Usage is continuously increasing popularity in the US.
In July 2008, the top five countries mobile web users via Bango are the UK at 19.35%, closing in is the US at 18.88%. The other three are India at 10.82%, South Africa at 8.82% and Indonesia at 4.08%. These are identified through the number of visits to mobile websites by country and network of origin. Read more
Google Analytics for YouTube Videos
Google Analytics and YouTube decided to collaborate to create YouTube Insights, an analytics tool especially designed to provide YouTube members with information on the visitors of their videos. This information will be quite helpful in letting users know the performance of their videos when it comes to attracting visitors.
Web Analytics Philippines at SEMCON 2008
Catch us at this year’s Search Engine Marketing Conference (SEMCON) at the Grand Ballroom of Hotel Intercontinental on September 9 and 10!
More details as soon as I confirm things, lol.
Unica’s NetInsight
This is quite a delay for what’s the latest news in Web Analytics but last month another Web Analytics Tool was launched and will surely be another hit to all Web Based Businesses. We can’t remove the fact that Web Analytics is truly a growing industry. Read more
