Starstruck at the eMetrics

The long, half-of-the-world travel to San Francisco was all worth the effort as the first day of the eMetrics Marketing Optimization Summit proved to be a very memorable one. Aside from the awesome Web Analysts I got to meet and connect with, I was simply too awed to meet THE Avinash Kaushik, author of the phenomenal Occam’s Razor, Web Analytics an Hour a Day, and the Google Analytics Evangelist. I did not attend any of his scheduled breakout sessions that day, but little did I know that fate would have it and it was really meant to be!

I have long been a fan of Avinash’s blog, Occam’s Razor, for I admire it’s simplicity. Avinash writes in a very straightforward manner that is appealing to Web Analysts with all levels of experience. Of course I was then starting to venture out in the field and his blog really helped clear out the air for me. I have long wanted to meet him so when I knew that I was going to the eMetrics, I immediately put “meet Avinash” on my To Do List.

Tomorrow I will attend one session Avinash will be giving, Hunting Actionable Insights. Will blog about it soon!