Promotion of the Web Analytics field and collaboration of the WAA members were two of the main objectives as to why WAA decided to hold such contest. The Web Analytics Championship commenced during the second quarter of 2008 and over the course of two weeks, twenty analytics reports with insights and observations of the WAA site were submitted. ClickThinking was able to extract value from the information given in order to outline a clear description of the problem at hand and offer recommendations based on the data reviewed. ClikThinking also focused on solving the critical problems of the site head on.

Avinash Kaushik , author of Web Analytics: An Hour A Day and analytics evangelist at Google , Neil Mason , Managing Director of Applied Insights, and June Dershewitz , Vice President of analytics for Semphonic were the judges of this event. ClickThinking was successful in impressing them with their ability to convey solutions in clear language which is usually the frustration of Web Analytics and marketers.

“While it is important for marketers to understand and recognize the value of site analysis, and how analytics is essential for improvement, it is the responsibility of the Web analyst to convey their findings and solutions in a language their audience understands,” said Kaushik. “ClickThinking presented an insightful and creative report, without getting mired in technical recommendations. Their report is a prime example of beneficial analysis as it relates to Web site messaging, clarity and ultimately, conversion. And they made analytics engaging.”

Source: Market Watch