Web Analytics Philippines » eMetrics

Twittering at Emetrics San Jose

Maia — Wed, 29 Apr 2009 02:16:09 +0000

Well, uhm, no, I’m not at the Emetrics, nor in San Jose, not even in California, or the USA! I don’t think I will be there this year (like many people I suppose, due to budget cuts and other pressing priorities like keeping conversion up) but this won’t stop me from craving for real time information on how the Emetrics is turning out. I know a lot of people will be live blogging and I’m sure to watch out for them. But of course, I still wish I was there…But this is new. I chanced upon this news that Quantivo will be hosting a TwitterFest for the Emetrics San Jose. Good thing Quantivo thought of this, I’ll sure be watching the real time feeds for all tweets associated to #emetrics. Since I’m not going, I might as well be *remotely* there. I will still get the feel of what everyone there is thinking, or saying.

So if you’re like me who is a thousand miles (or more) away from Emetrics San Jose, checkout Quantivo‘s TiwtterFest!

Home from San Francisco

Maia — Thu, 15 May 2008 13:17:10 +0000

Just got home from the US. I attended the eMetrics Marketing Optimization Summit and the Predictive Analytics training in San Francisco. Just as I was getting used to the new timezone, I need to go back home. It was a very rewarding experience – it being my first time to the eMetrics (more to come next year!) and it was my first trip to San Francisco.

The past few months of managing the Web Analytics team made me wonder how we are going to veer away from the label of ‘data cow’. I had this urging in my mind to use the powerful data I have access to to leverage change and optimize our websites. I just wasn’t sure how.

Now, equipped with new tips and strategies I learned from eMetrics, I am set to deploy them one by one. But boy, where to start! I blogged the other day about how political Metrics are. Maybe because it was the one that touches the heart lol. But a lot of things I got from eMetrics touched base. From hunting actionable insights (the holy grail for me) and how to leverage the role of web analytics in the company, exciting times really is coming!

And wow, did I mention I have a great team together? Watch us unfold our talents here at WAP.

Metrics are Political

Maia — Thu, 08 May 2008 10:47:51 +0000

It was Web Analytics Philippines’ first time at the eMetrics and I was half expecting that I would not be able to relate much to the topics due to lack of valuable experience but I was wrong. Most of the sessions I have attended are really useful, I was directly hit. My level of experience was not a factor, all the speakers have internalized their presentations so well that you will really be wrapped up.

One of the my main takeaways from this year’s eMetrics is that metrics is ridiculously political. Having the responsibility to put up a web analytics team for the past year is not easy. From going solo for the first few months, to expanding, to defining the role of the team, to being glorified report builders… And now, internalizing the value that web analytics bring to the table. The team’s identity was put on the line.

Data is very important to any company. It is where decisions are based. Of course it is only natural that ownership of that ‘official’ data will be a struggle. But once you realize that you don’t need to fight, you will be able to participate. Web Analytics is not a substitute to traditional data, it is a supplement, or a complement if you must.

Web Analytics is no longer just web data recorded in log files. It is an art of deciphering your customers, what they mean when they act a certain way, what they want when they do this and that. It is no longer what happened in my site, but why did it happen, and what can I do about it.

Experiencing politics in the field of Web Analytics is scary for me. But with the intent of bringing in good through the story we see in our numbers, then it becomes an adventure. And that adventure of ours here at WAP, is just beginning.

Starstruck at the eMetrics

Maia — Mon, 05 May 2008 14:00:00 +0000

The long, half-of-the-world travel to San Francisco was all worth the effort as the first day of the eMetrics Marketing Optimization Summit proved to be a very memorable one. Aside from the awesome Web Analysts I got to meet and connect with, I was simply too awed to meet THE Avinash Kaushik, author of the phenomenal Occam’s Razor, Web Analytics an Hour a Day, and the Google Analytics Evangelist. I did not attend any of his scheduled breakout sessions that day, but little did I know that fate would have it and it was really meant to be!

I have long been a fan of Avinash’s blog, Occam’s Razor, for I admire it’s simplicity. Avinash writes in a very straightforward manner that is appealing to Web Analysts with all levels of experience. Of course I was then starting to venture out in the field and his blog really helped clear out the air for me. I have long wanted to meet him so when I knew that I was going to the eMetrics, I immediately put “meet Avinash” on my To Do List.

Tomorrow I will attend one session Avinash will be giving, Hunting Actionable Insights. Will blog about it soon!

Web Analytics Philippines at eMetrics

Maia — Sat, 03 May 2008 01:57:10 +0000

Web Analytics Philippines is very fortunate to be represented at this year’s eMetrics Marketing Optimization Summit at San Francisco this May 4 to 7, 2008. Web Analytics professionals from all over the world will convene at the biggest event of the industry to be held at San Francisco’s the Palace Hotel.

I flew all the way here to witness Web Analytics rockstars like Avinash Kaushik, Eric Peterson, and Jim Sterne who will grace the event and share their knowledge and experiences in Web Analytics, aside from a wide array of very good speakers. A variety of break out sessions will cater to different topics and levels of experience for Web Analysts, from beginner to expert level. Big Web Analytics vendors like Omniture, Google Analytics, and SAS to name a few, will also take part into making the event a very fruitful one.

More on the eMetrics Marketing Optimization Summit in upcoming posts! Stay tuned.