Web Analytics Philippines

The Lost Metrics

Web Analytics is defined as dealing with a massive amount of web data and producing actionable analyses and recommendations out of them. This is the critical role that a Web Analytics team plays in internet marketing as their analysis will help big time in different marketing campaigns and initiatives. And to gauge the performance of [...]

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Metrics are Political

It was Web Analytics Philippines’ first time at the eMetrics and I was half expecting that I would not be able to relate much to the topics due to lack of valuable experience but I was wrong. Most of the sessions I have attended are really useful, I was directly hit. My level of experience [...]

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