The Lost Metrics

Web Analytics is defined as dealing with a massive amount of web data and producing actionable analyses and recommendations out of them. This is the critical role that a Web Analytics team plays in internet marketing as their analysis will help big time in different marketing campaigns and initiatives. And to gauge the performance of these campaigns and come up with actionable insights, key metrics have been defined based on the website’s business goals and success events. Read more

Metrics are Political

It was Web Analytics Philippines’ first time at the eMetrics and I was half expecting that I would not be able to relate much to the topics due to lack of valuable experience but I was wrong. Most of the sessions I have attended are really useful, I was directly hit. My level of experience was not a factor, all the speakers have internalized their presentations so well that you will really be wrapped up. Read more