Omniture Awarded “Best Web Analytics Platform” at Search Engine Strategies Conference and Expo 2008

Omniture, Inc. got the “Best Web Analytics Platform” award today at the 2008 Search Engine Strategies (SES) Conference and Expo San Jose, CA.

In celebration of the 10 years of guiding search marketers through the complex web world, SES has incorporated its first annual SES Awards. Fifteen categories from the outstanding search marketing products, campaigns, agencies and companies were honored. The winning entries were identified through their overall achievement innovation, achievement, execution and approach. Read more

Omniture delves into Mobile Analytics

Introducing the latest version of Omniture Site Catalyst® 14.1 fit for mobile analytics. It is designed to increase performance of mobile marketing campaigns and optimize site design and content. Mobile website owners can acquire more loyal customers and boost conversion using their visitors’ attributes like device type, location, video and audio formats alongside business insights provided by Omniture to furnish a better user experience. Read more

Testing, Testing, here we come!

I was always wondering how to get that ‘umph’ in our analysis. We dig and dig and dig deeper in our data but can’t seem to fill in the blanks. I remember from eMetrics that it’s no longer enough to measure the what. It’s also imperative that we measure the why. Read more

Newest Omniture Tool – Omniture Survey

Omniture recently launched a new Omniture Survey system that has the ability to easily design, create and implement online surveys to measure customer’s satisfaction on the company’s products and services to take immediate actions based on their responses. Read more