Web Analytics Association Requests Feedbacks on New Standard Definitions

The Standards Committee has been working on the improvement of the standard definitions since last year. The Web Analytics Association is soliciting feedbacks on the revised definitions for metrics such as visits, content and conversion. A blog will be hosted for this and comments from the analytics community will be accepted early 2009. There will be a discussion regarding the new standards this October 20-23 at the eMetrics Marketing Optimization Summit in Washington, DC. The WAA is asking vendors to homogenize the definitions so they set up an “Ask Your Vendor” denotation to temporarily address the questions being thrown about differences in terms.

ClickThinking Receives Top Honors from WAA

The first Web Analytics Championship was held and the Web Analytics Association (WAA) hosted the event. The challenge – review the WAA web site and provide analysis and support-based feedback and suggestions for increasing site-wide conversion rate. The judges – no less than some of the top Web Analysts in the industry. Read more