X Change , a highly focused web analytics conference for web analytics professionals, announced that numerous industry experts will be participating on the upcoming X Change Web Analytics Conference which will be held on August 17, 18, and 19, in San Francisco

Some of the highlights of the X Change 2008 conference:

• Jim Sterne, founder of Web Analytics Association, will be participating. Probably first in time thatSterne will be joining as one of the participants rather than the usual Sterne conducting the event– according to friend Eric Peterson.
• Prominent digital measurement vendors are joining, to name a few are Aaron Gray (Web Trends), John Squire (Coremetrics), Eric Hansen (SiteSpect), and many others
• Some of the best consultants in the industry will be present including Josh Manion and Bill Bruno (Stratigent) Jacques Warren (WAO Marketing), Aurelie Pols (OX2), Matt Jacobs (Digitas), Dan Sheilds(Wicked Science), Craig Danuloff (Commerce360), and the team from Semphonic.

Unlike any other conferences, PowerPoints, canned speeches, and talking heads are not necessary for this conference. The main objective is for practitioners to interact and impart with one another the knowledge about the challenges and potential solutions they encounter in analytics. Through X Change they can uncover new facets of web analytics practiced by other colleagues which they could also carry out in their own businesses. At the end of the day, they will be able to deal with issues significant to them and be updated with the latest trends in the world of web analytics.

For interested parties visit their official website at Semphonic and get registered now .

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