Web Analytics on Affiliate Marketing
Affiliate Marketing is a relatively new industry in Online Marketing, but its primary concept is ostensibly old: a company (Merchant) rewards a person (Affiliate) for every referred customer he brings in to the company. You put that basic mantra in Internet and you easily have Affiliate Marketing by the flesh. Read more
The Lost Metrics
Web Analytics is defined as dealing with a massive amount of web data and producing actionable analyses and recommendations out of them. This is the critical role that a Web Analytics team plays in internet marketing as their analysis will help big time in different marketing campaigns and initiatives. And to gauge the performance of these campaigns and come up with actionable insights, key metrics have been defined based on the website’s business goals and success events. Read more
ClickThinking Receives Top Honors from WAA
The first Web Analytics Championship was held and the Web Analytics Association (WAA) hosted the event. The challenge – review the WAA web site and provide analysis and support-based feedback and suggestions for increasing site-wide conversion rate. The judges – no less than some of the top Web Analysts in the industry. Read more
Effective Reporting and Analysis for Web Analytics
Providing accurate data, actionable insights and recommendations are the major goals of Web Analytics. With these, it could help the different Marketing Channels gauge the performance of their campaigns and be able to determine which strategy works and which do not, but we will not be able to impart these things without an effective reporting and analysis. Read more
Four Essential Tasks of a Web Analyst
Web Analytics is a blossoming career here in the country and as that’s the case, Web Analysts’ tasks may still be blurry to some who are just starting and we here at Web Analytics Philippines experienced the same thing when we were at that point. Read more
Home from San Francisco
Just got home from the US. I attended the eMetrics Marketing Optimization Summit and the Predictive Analytics training in San Francisco. Just as I was getting used to the new timezone, I need to go back home. It was a very rewarding experience – it being my first time to the eMetrics (more to come next year!) and it was my first trip to San Francisco. Read more
Metrics are Political
It was Web Analytics Philippines’ first time at the eMetrics and I was half expecting that I would not be able to relate much to the topics due to lack of valuable experience but I was wrong. Most of the sessions I have attended are really useful, I was directly hit. My level of experience was not a factor, all the speakers have internalized their presentations so well that you will really be wrapped up. Read more
