Tag Archive | "Web Analytics"
Web Analytics on Affiliate Marketing
Affiliate Marketing is a relatively new industry in Online Marketing, but its primary concept is ostensibly old: a company (Merchant) rewards a person (Affiliate) for every referred customer he brings in to the company. You put that basic mantra in Internet and you easily have Affiliate Marketing by the flesh.
Continue reading...The Lost Metrics
Thursday, August 28, 2008
Web Analytics is defined as dealing with a massive amount of web data and producing actionable analyses and recommendations out of them. This is the critical role that a Web Analytics team plays in internet marketing as their analysis will help big time in different marketing campaigns and initiatives. And to gauge the performance of [...]
Continue reading...ClickThinking Receives Top Honors from WAA
Wednesday, July 30, 2008
The first Web Analytics Championship was held and the Web Analytics Association (WAA) hosted the event. The challenge - review the WAA web site and provide analysis and support-based feedback and suggestions for increasing site-wide conversion rate. The judges - no less than some of the top Web Analysts in the industry.
Continue reading...Effective Reporting and Analysis for Web Analytics
Saturday, June 7, 2008
Providing accurate data, actionable insights and recommendations are the major goals of Web Analytics. With these, it could help the different Marketing Channels gauge the performance of their campaigns and be able to determine which strategy works and which do not, but we will not be able to impart these things without an effective reporting [...]
Continue reading...Four Essential Tasks of a Web Analyst
Tuesday, May 27, 2008
Web Analytics is a blossoming career here in the country and as that’s the case, Web Analysts’ tasks may still be blurry to some who are just starting and we here at Web Analytics Philippines experienced the same thing when we were at that point.
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Sunday, September 7, 2008
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