Olympics 2008 Online Traffic Results

WebTrends findings during the Beijing Olympics show that CCTV.com, China’s largest online broadcaster, surpassed that of NBC, US’s leading broadcaster, in terms of online traffic.

Over 100 million unique visitors were recorded to have checked CCTV.com during the 2008 Beijing Olympics. WebTrends confirmed there were more than six million daily unique visitors on the average. NBC on the other hand, reported only an average of over 4.3 million. Yahoo! online video coverage gathered 4.7 million, as stated by media accounts. Read more