Unica’s NetInsight

This is quite a delay for what’s the latest news in Web Analytics but last month another Web Analytics Tool was launched and will surely be another hit to all Web Based Businesses. We can’t remove the fact that Web Analytics is truly a growing industry. Before, Web Analytics tools can be easily found in the internet and are even being offered for free. But since the importance of Web Analytics is gradually being established, a lot of new tools are coming out but they now come with a great cost. Unica’s NetInsight is one such tool and will surely hit the Web Analytics world. Just like Omniture SiteCatalyst, its goal is to help Web Analysts effectively bring out insightful analysis from the massive web data they receive.

The report says, “Unica’s NetInsight , another Web Analytics Tool - will monitor a wide variety of business objectives that will measure the key performance indicator (KPIs). This solution provides a robust analytical foundation for its enterprise marketing management offering. NetInsight allows a collaboration of its data with other software application for an easier data analysis. “- Affinium NetInsight